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Shure creates Western Europe sales region

Appoints Nik Gledic, Rob Smith and Tuomo Tolonen as sales leaders

Microphone specialist Shure has created a new Western Europe sales region with new leadership positions.

Sales leaders Nik Gledic, Rob Smith and Tuomo Tolonen will oversee the newly established sales region, seeking to better serve markets in UK/Ireland, Germany, Benelux, Austria, Switzerland, Italy, Spain, Portugal, France, Denmark, Finland, Norway, Sweden, Czech Republic, Poland, Slovakia and Iceland.

Gledic has been with Shure since 2004 and will be responsible for Western Europe retail sales; Smith joined in 2018 and will manage integrated systems; and Tolonen was hired in 2006 and will oversee pro audio sales.

Shure global sales VP Mark Humrichouser said: “I am pleased to appoint these high-performing sales associates to new leadership positions. I am confident that Nik, Rob, and Tuomo will define a clear vision and direction for their respective areas of responsibility and set priorities that will enable Shure to evolve its global sales strategy and achieve its growth targets. I wish all of them continued success in their new roles.”