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Scandinavian SVoD service aims to lead market

Service's programme director unveils forthcoming slate and market intention.

Scandinavian SVoD service Viaplay Nordic has announced its intention to become the “market leader in scripted content.”

The service, owned by Modern Times Group, revealed its forthcoming slate at the Goteburg Film Festival.

Viaplay programme director Fredrik Ljungberg told the gathered audience that the service has the ambition to become the region’s “leader of scripted content.”

“Our strategy is to push hard on original content, primarily Nordic, or with a Nordic connection, without a slide in the quality of the works,” stated Ljungberg, programme director for Viaplay and Viasat Nordic since October 2014.

He added: “It started with the Nordic noir, but now the appetite for ideas is bigger than ever, and at the same time we have become better at realising them. So the productions are getting closer to international levels.”

Viaplay originally launched in 2007 as Viasat TV Go before undergoing a name change in 2011. It is currently available in Sweden, Norway, Denmark and Finland as well as the Baltic States of Estonia, Latvia and Lithuania.

Among the new programming announced by Ljunberg is The Lawyer, a Swedish SF Studios production for Viaplay-TV3, sold internationally by Studiocanal, and based on an original concept by Jens Lapidus, The Bridge creator Hans Rosenfeldt and Michael Hjorth.