Pixellot has raised $35 million in new funding. The funding, which comprises $15 million from existing investor PSG Equity and a further $20 million in venture debt, aims to fuel the company’s global growth strategy as it expands its AIaaS (AI-as-a-Service) platform across the youth and amateur sports content market.
Building on Pixellot’s $171 million 2022 Series D funding round and a number of key partnership deals and leadership developments, the package reinforces confidence in the company’s mission to bring professional-quality content, technology and monetisation opportunities to the $6 billion market, said Pixellot.
Last year, Pixellot reached a milestone of 100 million views of live events streamed using its system. Production hours topped 2.5 million at an average of more than 100,000 events every month. The system uses agentic AI to automate production, personalisation and monetisation at 9,000 US schools streaming more than half a million events every year.
“We couldn’t be more excited by Pixellot’s growth and business prospects, and are pleased to support them with this additional funding,” said Ronen Nir, MD of PSG.
“Pixellot combines strong returns and meaningful social impact. Their AI technology is democratising access to high-quality coverage for communities, schools, and athletes around the world that have historically been underserved. We are in a new era of AI across the global economy, and Pixellot leads its industry in applying this transformative technology.”
Pixellot CEO, Doron Gerstel added, “This new infusion of capital enables us to bring AI-automation and personalisation to a whole new level. We are enabling organisations to realise new revenue streams, while giving athletes, families and fans the ability to view not just games in their entirety, but the highlights that create more meaningful viewing experiences that are readily available and shareable video content.”
