Grass Valley has added RT Software Ltd. as a founding member of the Grass Valley Technology Alliance (GVTA).
The GVTA aims to improve purchasing confidence and selection for customers, by giving broadcasters and media organisations access to solutions interoperable with a range of Grass Valley workflows.
RT Software’s embedded OEM engine integrates live graphics into Grass Valley’s playout solutions, as well as being used in Rio editors and via Kula and Kahuna switcher control panels.
“The GVTA brings assured buying confidence and a wider selection of options for solutions that may not be in our portfolio, but are tried, tested and integrated with one or more Grass Valley solutions,” said Tim Shoulders, president of Grass Valley. “The ability to offer a tested and configured solution with RT Software, especially in a crucial area such as broadcast graphics, brings clear benefits to our customers.”
“RT Software is proud to be partnering with Grass Valley in this customer-focused technology alliance,” added Mike Fredriksen, commercial director, RT Software. “The benefit of guaranteed interoperability with Grass Valley’s workflow will pay dividends for customers. For example, our easy to use Swift graphics editing environment, which is common across all use cases, provides the ability to share the resulting graphic assets across editing, playout and live production.”
