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The R&D and product development landscape 2025: Grass Valley

Ian Fletcher, CTO at Grass Valley, explains why vendors need to stay as closely aligned as possible to their customers' needs as they face increasing pressure to remain agile and respond quickly to market opportunities

What impact have the current global uncertainties had on the company’s R&D and product development in recent months?

Surprisingly little. Most of our hardware development is done in Canada, so not impacted by tariffs and because increasingly more of our software is delivered through the cloud, that also avoids the issue.

 What do you foresee as the biggest challenges in R&D and product development/deployment in the coming years?

Deciding where to spend our resources, we have a rapidly developing product with lots of different directions we could go in, and our customers face increasing pressure to remain agile and respond quickly to market opportunities, so we need to stay as closely aligned to their needs as possible.

Where do you see the most opportune areas for innovation in your area of the market, and what tech/solutions will drive that development?

I think taking advantage of increasing compute and networking performance to enable us to build larger and larger systems in pure software offers the biggest opportunity, along with opening up the AMPP platform as much as possible for third parties to collaborate with us so that we can deliver best of breed to the customers.

What are you working on currently that excites you as a product team, and what can we expect to see at IBC2025? 

You’re going to see innovation across the product range, from cameras to switches and further examples of our hybrid architecture mixing the best of FPGA acceleration with software-based processing. We are also particularly excited about the opportunities that MXL will bring in third-party collaboration.