Rakuten TV has announced that it has acquired TalkTalk TV’s off-net transactional base.
The base, which is made up of customers who do not take TalkTalk broadband and TV, will now become Rakuten TV customers and will have full access to its content.
This acquisition sees Rakuten TV extend its reach to over three million users in the UK, making it one of the leading VoD platforms in Europe.
Josep Mitjà, COO and co-founder of Rakuten TV, said: “We are delighted to grow the Rakuten TV business in the UK with this acquisition and are thrilled to provide this new cohort of off-net transactional customers with the ultimate home cinema experience.”
Off-net transactional users will be able to watch their purchased content through Rakuten TV where available and can purchase new content in 4K UHD across a number of compatible Smart TVs.
The ISP stated in a short Q&A: “TalkTalk broadband and TV customers who were either former blinkbox users or TalkTalk TV Store users before they signed up to a TalkTalk broadband and TV plan may also be affected if they have not synced accounts (i.e. your broadband won’t be affected but your TV service will shift to Rakuten TV).”