Channel 4 has appointed Sky’s chief advertising, group data and new revenue officer Priya Dogra as its new chief executive officer.
She will succeed Alex Mahon, who stepped down as Channel 4 CEO earlier in the year after eight years in the role. Mahon has been suggested as a potential BBC director-general following Tim Davie’s resignation last month.
Dogra has more than 20 years’ experience in the media industry in the US, EMEA and the UK, spanning operations, programming, production, strategy, mergers and acquisitions, and business development, said Channel 4.
Speaking about her appointment, Dogra said: “Joining Channel 4 at this moment is a genuine privilege. Few organisations sit so firmly at the heart of British culture or have such a clear purpose and vital mission: to challenge, to reflect and represent voices across the UK, and to spark change through entertainment.
“I very much look forward to working with the brilliant team at Channel 4 and with partners across the creative industries to build on its distinctive and ground-breaking programming and reporting, accelerate its digital ambitions, and deepen its connection with audiences across every platform.”
Geoff Cooper, Channel 4 chair, added: “I am delighted that Priya Dogra will become Channel 4’s eighth chief executive officer. Priya is an outstanding executive, a visionary leader and has a formidable intellect. She has impressive experience in driving commercial growth and digital transformation, as well as building collaborative partnerships, alongside a track record of nurturing creative processes, delivering effective programming strategies and building content production capabilities. She also possesses a passion for Channel 4 and a deep understanding of its public service remit. Priya is ideally equipped to lead the business through its next chapter, and we are thrilled to welcome her aboard.”
Dogra will join the broadcaster in March.
