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Nielsen appoints Jared Grusd as Gracenote CEO

Grusd brings a wealth of experience gained at companies such as Spotify, Google and HuffPost, said Nielsen

Nielsen has announced Jared Grusn has joined the company as chief executive officer of Gracenote.

Jared Grusd, new CEO at Gracenote

As the content data business unit of Nielsen, Gracenote provides entertainment metadata, content IDs and related offerings to creators, distributors and platforms, providing analytics and enabling content navigation.

Grusd joins the company following a career that includes serving as chief strategy officer at Snapchat, Chime and AOL, as well as chief legal officer at Spotify and CEO at HuffPost. He has also held senior executive positions at other organisations, including Google. Most recently, he co-founded Ethiqly AI, an educational technology company.

“I’m honoured to join Nielsen and build on the tremendous innovation and growth that Gracenote has achieved under Sujit’s strong vision and strategy,” said Grusd. “This is an exciting time as our industry embraces advanced technologies and we look for new ways of working with clients and increasing the value we bring to market. I’m excited to help define the next chapter of Gracenote.”

The appointment is aimed at accelerating growth and driving product development as Nielsen continues its Convergent TV strategy.

Kartik Rao, CEO of Nielsen, said, “Gracenote is a critical part of Nielsen and our strategy as we look to grow in streaming and lead the advancement of Convergent TV in the media measurement industry. Jared’s background and passion for transforming businesses to improve society is aligned with our future and I’m grateful for his partnership as we transform our industry together.”