Nielsen appoints Jared Grusd as Gracenote CEO
Grusd brings a wealth of experience gained at companies such as Spotify, Google and HuffPost, said Nielsen
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Grusd brings a wealth of experience gained at companies such as Spotify, Google and HuffPost, said Nielsen
According to Gracenote, in June audiences spent 10 minutes, 30 seconds looking for something to watch
Media Asset Capital's Jeremy Bancroft explains why the current model of measuring TV audiences is all wrong
Content considered most important factor in subscribing to services
Nielsen will begin measuring viewership of esports events, offering deeper insights into the audience
Also confirmed official certification of the technology
Nielsen has agreed a deal with Tribune Media Company to acquire media metadata provider Gracenote. The deal is expected to be completed in the...
The ‘standard dynamic’ for the TV industry has changed dramatically in recent years, with viewers watching significantly more channels, according to the latest Nielsen