Media Consumption
Can we really rely on TV ratings?
Media Asset Capital's Jeremy Bancroft explains why the current model of measuring TV audiences is all wrong
Nielsen
Data Centre
Nielsen: Streaming comprises a fifth of “TV time”
Content considered most important factor in subscribing to services
TVBEverywhere
Nielsen to begin measuring esports viewership
Nielsen will begin measuring viewership of esports events, offering deeper insights into the audience
Technology
Evertz integrates Nielsen watermarking technology
Also confirmed official certification of the technology
Business
Nielsen to acquire Gracenote
Nielsen has agreed a deal with Tribune Media Company to acquire media metadata provider Gracenote. The deal is expected to be completed in the...
Data Centre
Nielsen: ‘Standard’ TV dynamic changing
The ‘standard dynamic’ for the TV industry has changed dramatically in recent years, with viewers watching significantly more channels, according to the latest Nielsen