Talk us through an average day in your role.
My day-to-day life is usually quite busy. As UX/UI manager at AgileTV, I work cross-functionally with my colleagues from product, development, and sales to enhance and optimise our solutions and user experiences. A typical day for me involves analysing solutions, understanding how they work, and bringing a more human-centred perspective. On top of this, as a 100 per cent multitasking mum of two small kids, every day I’m looking for a healthy work-home balance.
Another key part of my job is supporting and guiding my team, which is spread across Spain and Brazil. I strive to create a dynamic that makes each person feel like an active and valuable part of the company. Working remotely and across time zones is a challenge, but I truly believe that we’ve created a close and collaborative environment.
What inspired you to pursue a career in the media and broadcasting industry?
I got into this industry for several reasons: curiosity, a passion for technology, and a deep appreciation for a medium that has transformed people’s lives. TV is a part of every home and it’s an incredible feeling to know that what we are building is making a difference in so many people’s lives! I still remember applying for my first role as a UX designer in the industry. I was drawn by the challenge of adapting experiences across different platforms and learning about their unique characteristics. Since that time, I have worked on end-to-end solutions, from defining CMS for content management to designing apps for multiple devices used every day by hundreds and thousands of audiences around the world. Researching such a broad audience and empathising with each viewer to define these unique entertainment experiences is something that truly fascinates and motivates me. Today, 11 years later, I still feel that same enthusiasm, and see each day as a new opportunity.
What challenges have you faced as a woman in the industry, and how have you overcome them?
Especially at the beginning of my career, one of the biggest challenges was making my voice heard in an environment where female voices haven’t always carried the same weight. I overcame this with preparation, confidence, and results—ensuring that my ideas were well-founded and brought real value. In my current team, which happens to be 100 per cent female, I always encourage each woman to speak up in meetings, ask questions, and never be afraid to propose a new idea. Asking questions shows commitment and curiosity, not weakness. And ideas, even if they don’t end up being implemented, can inspire new solutions.
Creating this environment of trust has been key to breaking down barriers and putting talent before gender.
What skills or training helped you break into the industry?
I think what has truly helped me enter and grow in the industry is the continuous learning, for example taking courses, and listening to talks and also this 10 minutes per day that I dedicate to be updated. In addition, what has been the most important is my passion and sense of ownership for every product I work on. I have always felt that, more than just designing interfaces, I am creating experiences that people will live and enjoy. From the very beginning, I’ve immersed myself in every project as if the product were my own. Engagement, commitment, and ongoing skills building have allowed me to bring real value. In a field such as digital TV, where user experience is key, this passion and dedication have been essential in carving my own path and continuing to grow.
What advice would you give to women looking to build a career in media and broadcasting?
My advice is to never stop learning and to trust in yourself and your abilities. In this industry, as in any other, finding your voice and bringing your knowledge to the table can make all the difference.
For me, it’s also crucial in your personal life to surround yourself with people who support you, believe in you, inspire you, and push you to constantly improve. Never stop striving for excellence in what you do, and don’t be afraid to take on the challenges that excite you.
Most importantly, let’s remember that talent has no gender. There are still barriers, but every step we take paves the way for those who come after us. We are the ones who build our own future
