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Meet the… solution area expert

Jonathan Smith, solution area expert, cloud at Net Insight, talks us through spending his career trying to make products fly

Talk us through an average day in your role

The role is pretty dynamic and varied, as a team we provide the glue between our commercial and product teams; so a day could be spending time with customers out with the sales team supporting presentations or with our R&D team planning roadmap items to align our product strategy to our customer’s needs.

How did you get started in the media industry?

It is a bit of a family affair; I grew up in a blended family and both sides worked in media. My father had a career with the BBC from 16 years old to retirement and my mother and stepfather ran a London recording studio. I was surrounded by the industry from an early age, and while it was not my first-choice career in my teens the industry has a strange way of sucking you in making you love it!

What training did you have before entering the industry?

I joined the industry with a degree in aeronautical engineering, you could say I spent a career trying to make products fly! The great thing about our industry is I think we can take people from a variety of backgrounds and education, and they can shine, I think it’s an industry that thrives on people and personalities.

Why do you enjoy working in the industry?

It’s a great blend of people and science, there are lots of exciting technical problems to get your teeth into but also the need for tight interaction with our customers and colleagues really makes me tick.  

What piece of advice would you offer someone looking to explore a role similar to yours?

Make sure you put some focus on the soft skills not just the technical as you approach a role in media. While a traditional education supports a good grounding for any technical role your ability to treat people well and engage them in a compelling way will make you shine.