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Meet the… chief revenue officer

TVBEurope meets Kira Baca, chief revenue officer at Ateliere to find out more about her passion for the industry, and the profound impact its content has on the world

Talk us through an average day in your role

Is there really such a thing as an “average day” in sales? Currently, my primary focus revolves around effectively communicating our toolset’s capacity to drive cost savings in the market, with a strong emphasis on the message of ROI. Given that it’s such an important time for media to find fast and efficient ways of monetising content, I’m thrilled to have the opportunity to tell this important story for Ateliere. It’s a true privilege to be on this team with this role and responsibility. With that being said, my days currently consist of connecting with both current and future customers. I am specifically focused on understanding their pain points and collaborating with our teams to capture the true ROI in ways we can meaningfully present it back.

I’m very excited about the team I get to work with directly and feel honoured with the incredible individuals that I’m learning from every day. 

How did you get started in the media industry?

My journey in the media industry has its roots dating back to the early 1990s, but we can pick it up at the phase where DVDs became my calling. 

Having spent the early part of my career working closely with studios and filmmakers, I decided I wanted to do something that didn’t require as much physical mobility, such as constant location changes and film sets. I had heard that DVDs were the next big thing and I applied for a job as a QC operator at Technicolor. I was hired and I fell in love with how a consumer could enjoy a better experience at home, and the rest is history. Since then, I’ve worked in all aspects of digital media since and I love it even more today. 

What training did you have before entering the industry?

Prior to entering the industry, the foundation of my training and work ethic was established through years of experience working alongside my father. I was his secretary, running his office from the moment I could answer a phone and write down a coherent message.  

Aside from this, I believe that you can learn to do anything if you have the genuine desire and a dedicated work ethic. This philosophy has remained a guiding principle throughout my journey so far. 

Why do you enjoy working in the industry?

There are a lot of reasons why I enjoy working in media and entertainment, but I feel like I grew up in this industry, having gotten my first job by walking on to the Paramount lot and asking to go to HR. I love the profound impact that entertainment content brings to the world. We all need entertainment in our lives; to laugh, to cry, to relate, to dream, to watch with our family, friends, and community. For those reasons, it makes working in this industry fun and rewarding. 

What I love about Ateliere is the opportunity to bring a toolset to the market that supports the strategies of content companies by providing efficiencies that have never been available before. In an ideal world, these efficiencies would drive revenues, reduce costs and support the financial goals of the studios.  Additionally, it could even play a role in supporting new deals with creative talent (hence the strikes) and even reduce or eliminate the need to reduce headcounts.

What piece of advice would you offer someone looking to explore a role similar to yours? Always be authentic and respect everyone in the process. I am a heart-on-the-sleeve person in life and business, and I am passionate about the products I represent and the teams I work with. I believe that every customer is a partner and success comes from being the best partner you can be internally and with your customers.