Talk us through an average day in your role
I’m driven by what our members need. As the new CEO, my role is to lead IABM’s mission to advance the interests of the global broadcast and media technology industry, developing and implementing strategies to drive innovation, foster collaboration, and promote the industry’s growth.
Right now, I’m spending a lot of time connecting and listening to our members and also planning for our member events at NAB Show in Las Vegas, CCBN in Beijing, CabSat in Dubai, Koba in Seoul, Broadcast Asia in Singapore, BIRTV in Beijing, IBC Amsterdam, NAB Show New York and InterBee Tokyo and more.
This involves meticulous planning, everything from our new member lounge design and logistics to speaker selection, curating live interviews, empowering member thought leadership and reinvigorating our marketing strategies.
In addition to the physical networking, trade shows and events, I’m enhancing our internal technology tools and prioritising our external digital member platforms to enhance our member engagement and extend our reach beyond the physical events and shows. I’m tailoring our approach to each region, ensuring the content, networking opportunities, and overall experience resonate with all our members.
A critical aspect of these early weeks is dedicated to truly getting to know my global team. I firmly believe that IABM’s success hinges on the talent and passion of both our people and our members. I’m passionate about empowering each team member to take ownership, innovate, and contribute to the overall vision of IABM and to further unlock the wealth of knowledge and experience across our member base.
How did you get started in the media industry?
I started in the industry nearly 40 years ago, at age 15 (I knew from a really young age that I wanted to work in media!). Working on Saturdays, I began as a ‘runner’ for my local newspaper (I used to ‘run’ the sports news and ads from the art department to the then print plate press department). At 18, I went to work with News International, just at the time they merged with British Satellite Broadcasting, and so as part of the marketing department, I was part of the team delivering the UK’s first direct response BSKYB TV ads.
I went on to work for BT Advanced Technologies, heading the marketing to support the UK’s first IP network for content distribution and management, and then BBC Technology, leading the BBC Technology Media Services product portfolio. Over the past 30 years, I’ve been lucky enough to work all over the world with media technology companies, broadcasters, streaming media and filmmakers from Hollywood to Bollywood and everywhere in between!
What training did you have before entering the industry?
I was still at school (15) when I started my Saturday job as a media ‘runner’. While working full time at BSKYB, I did my first degree at night school (business management) and went on to do an MBA which focused on the digital transformation of the BBC and its then MAM systems. A lifelong learner I have since completed a second MSc (master of science) in Applied Psychology specialising in Neuroscience, my thesis was focused on how to attract and retain minority talent in the media technology world: more recently I completed Harvard’s Business Innovation and also Harvard’s Sustainable Business Strategy Programmes (all self-funded) focused on leveraging content management and distribution across Google’s data and cloud platforms. I love learning, but I do think my academic journey shows that there is no single training path to get into the industry: keeping abreast of technology innovations and new business models in the media world has been key for me.
Why do you enjoy working in the industry?
My passion for the media and media technology industry is truly the driving force behind my work. I’m energised by the opportunity to connect with individuals from around the globe, witnessing firsthand the incredible talent and innovative spirit that fuels this dynamic sector. It’s exhilarating to see new generations emerge, bringing fresh perspectives and groundbreaking ideas that reshape our media and entertainment landscape at an astonishing pace. The sheer velocity of technological advancement, with transformative innovations seemingly appearing weekly, creates an environment of constant evolution and excitement.
Over the last 35+ years, I’ve built a wonderful global network of colleagues and clients – people who remain dear friends today. Those ex-colleagues, mentors, and bosses have been with me my entire career journey, and many were advocates for me in this new role. Being at the heart of this industry, facilitating collaboration and supporting its growth is an immense privilege, and in my new role as CEO of IABM, I’m fully committed to fostering an ecosystem where creativity and innovation can continue to flourish.
What piece of advice would you offer someone looking to explore a role similar to yours?
The most important piece of advice I can offer is to cultivate a genuine curiosity and a relentless drive to learn. The media and media technology world constantly evolves, so staying ahead of the curve is crucial. Embrace new technologies, seek out diverse perspectives, and don’t be afraid to ask questions. Remember that building strong relationships is key – network, connect with people in the industry, and be open to mentorship. Most importantly, be passionate about what you do and let that passion fuel your dedication and hard work. The journey may be challenging, but the rewards of contributing to such a dynamic and impactful industry are truly immeasurable.
TVBEurope’s April 2025 issue will have a more in-depth interview with Saleha Williams. Subscribe for free here.
