Ateliere Creative Technologies has appointed Andy Beale as business development director, EMEA.
Beale previously served as chief engineer and head of innovation at BT Sport, overseeing the broadcaster’s facilities build and cloud and software-based live production transformations. Most recently, he has been working as a consultant to the broadcast industry.
In his new role, Beale will help Ateliere customers modernise their live production workflows, said the company.
“Andy’s visionary approach to integrating cutting-edge cloud-based technologies with traditional live production workflows aligns perfectly with our mission,” said Andy Hooper, SVP of Live Products at Ateliere.
“His proven expertise and innovative mindset will not only enhance our ability to meet the evolving needs of today’s media companies, but will also ensure that our solutions continue to provide exceptional value for our current and future customers. The result is that we will push the boundaries of what’s possible in live production, delivering sustainable, cost-effective solutions that are both scalable and adaptable for the dynamic demands of the industry.”
Speaking about his new role, Beale added: “The media, content and broadcast landscape is undergoing a radical transformation, and Ateliere truly stands out with its Ateliere Live solution, which has innovative foundations.
“The ability to seamlessly transition live content into Ateliere Connect and integrate it into the non-live management flow and media supply chain, and vice versa, is something not many vendors offer. This full solution is a game-changer for producers aiming for cost efficiency and sustainability going forward, and I look forward to being part of it.”
