Disney is bringing in Mark Bozon, formerly games creative director at Apple Arcade, as part of its push into the metaverse.
He has been appointed as VP of Next Generation Storytelling creative experiences at Disney, and has been tasked with innovating and incubating “bold ideas”. Bozon is expected to build a team that will work across film, TV, gaming, parks and more.
According to Disney, Bozon and his team “will be instrumental in defining and designing new storytelling experiences across various physical and digital canvases — partnering closely with Disney’s incredible creative, technology, design and strategy teams to accelerate development of key priorities in the broader strategy”.
Bozon will report to Mike White, who joined Disney earlier this year to lead the company’s metaverse strategy.