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Disney prepares for the metaverse with new appointment

Mike White will lead the company's move to the "next great storytelling frontier"

Walt Disney has announced the appointment of Mike White as senior VP in charge of next generation storytelling.

According to reports, in a letter to staff Disney’s chief executive Bob Chapek said the metaverse is “the next great storytelling frontier” to be explored.

He added that the metaverse as a “perfect place to pursue our strategic pillars of storytelling excellence, innovation, and audience focus.

“Today, we have an opportunity to connect those universes and create an entirely new paradigm for how audiences experience and engage with our stories,” added Chapek.

White was previously SVP of consumer experiences and platforms at Disney.

Chapek spoke about the possibilities for Disney within the metaverse last year, describing it as offering a “three-dimensional canvas” for new types of storytelling.