Video transport company BitFire has appointed Jim Akimchuk as its CEO. He previously served as the company’s co-founder and chief technology officer.
Akimchuk has been tasked with building on its transformational technology to make professional-grade production and delivery more accessible for broadcasters and production companies.
BitFire added that it intends to introduce forward-looking services that “simplify the launch of live production workflows, enhance real-time collaboration, and ensure that broadcasters and content creators can affordably scale their operations without compromising on quality or reliability”.
“BitFire was founded to solve a critical problem in broadcasting: bringing the reliability of dedicated fibre and satellite to IP video transmission,” said Akimchuk. “Over the past four years, we’ve built a transmission network that offers synchronised, low-latency live video with the service and support professionals deserve and expect. Now, we’re taking the next step and bringing that same level of broadcast-grade performance, reliability, and control to live production.
“Our goal is to make high-end production tools as easy to access as our transmission solutions,” added Akimchuk. “The industry has been promised scalable cloud-enabled production before, but those solutions are either overly simplistic or prohibitively complex and expensive. We’ve built something different. We’ve developed software-defined tools that deliver the power and performance of traditional production hardware, with the flexibility and efficiency of the cloud.”
