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BBC Studios appoints digital and on-demand director

Kasia Jablonska has been moved up to director of digital and on-demand for EMEA at BBC Studios

BBC Studios has announced that Kasia Jablonska has been promoted to director of digital and on-demand for EMEA. Jablonska will “develop, execute, and bolster strategic plans aimed at expanding digital revenue streams, innovating new digital products, and optimising audience engagement on various digital platforms across EMEA”.

Jablonska previous experience includes roles at Fox, NBC Universal, A+E Networks, Scripps/Discovery, and Endemol Shine Group, and joined BBC Studios in December 2021 where she has contributed to the launch of BBC Player in Poland and BBC Nordic+. BBC Studios said that under her leadership it has grown its FAST portfolio in EMEA to six channel brands in 42 countries including the recent launch of the Top Gear FAST channel with Samsung TV Plus in Benelux and Pluto TV in German Speaking Territories, France, Italy and the Nordics.

“Kasia’s promotion is a reflection on her innovative approach and strategic vision which have already made a significant impact on our team and digital developments in EMEA. We are confident that she will continue to drive excellence and successfully grow BBC Studios presence in the digital space further,” said Arran Tindall, chief commercial officer, EVP, EMEA key markets.

Jablonska added, “I am truly excited that in my new role, I will have the opportunity to contribute to BBC Studios’ digital transformation story, working alongside my talented colleagues in EMEA to deliver best of British content to our audiences in multiple new and creative ways. It’s crucial to follow viewers and capture their interests wherever they are, whether it’s on linear TV, streaming players, or FAST propositions.”