NENT Group has won the broadcast rights to the English Premier League in the Netherlands, Poland, Estonia, Latvia and Lithuania.
The deal runs from 2022 to 2028, and is addition to the company’s rights deals in Sweden, Denmark, Finland and Norway.
Fans will be able to watch matches on NENT’s Viaplay streaming service, which will show 380 live matches.
Anders Jensen, NENT group president and CEO: “This is a significant step in Viaplay’s expansion journey! Our long-term, streaming-led approach, combined with a multi-market perspective, allows us to be a very strong contender in acquiring, developing and innovating around the world’s most prestigious sports rights.
“The Premier League is without doubt the crown jewel among sports properties, and we look forward to extending our successful long-term partnership to nine countries with this groundbreaking agreement.”
Paul Molnar, Premier League chief media officer added: “The Premier League is delighted to extend its partnership with NENT Group to include an additional five territories for six seasons through to Season 2027/28.
“We are very pleased that NENT Group has chosen the Premier League as the centrepiece of their international expansion strategy, demonstrating the enduring ability of the Premier League to capture the imagination of fans and drive business growth.”