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MTM launches dedicated sports division

New division is already working with clients including Formula 1, BT Sport and Copa90

Research and strategy consultancy MTM has announced the launch of MTM Sport, a specialist division focused on helping rights holders, federations and leagues, sports businesses, media and technology companies, and government and public-sector organisations.

The new division will be headed up by Ross Taylor, returning to MTM from the BBC, where he was head of audiences for BBC Sport and 5 live.

It will aim to help sports clients succeed in fast-moving, digitally-driven markets, providing services in six main areas:

• Understanding and engaging with sports audiences and fans

• Valuing and developing sports rights

• Advising on strategic planning and growth

• Supporting the development of new sports offerings and products

• Advertising and sponsorship effectiveness

• Supporting innovation and digital transformation.

The new division is already working with a number of leading sports clients and partners, including Formula 1, BT Sport and Copa90, and will be announcing a range of new products, services and partnerships during the coming months.

MTM Sport plans to run a series of executive seminars, roundtables and forums for senior industry participants.

“MTM has a tremendous track-record in the sports market and I’m delighted to have the opportunity to lead and grow the new division,” said Taylor. “We’re uniquely well positioned to help sports clients understand audiences, solve challenging business problems, and grow and develop their businesses. We can deliver complex projects, involving a wide range of disciplines, while remaining focused on fans.”

MTM managing partner and co-founder Jon Watts added: “We’re delighted that Ross has returned to MTM to lead MTM Sport. We’ve worked in this exciting market for many years and are confident that Ross has the passion, energy and expertise to grow and develop the new division.”