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MediaTech 360: What is the next frontier of digital advertising?

Day one will look at the new advertising opportunities and how they can drive revenue

This year’s MediaTech 360 event will begin on 20th June with a look at both the cloud and the next frontier for digital advertising.

Following a welcome from this year’s chair Christy King, and a keynote (details tbc), the first panel of the day will focus on Cloud vs. cloud – cost, collaboration and creativity. 

The panel will discuss defining your media cloud migration strategy; public/private, multi/hybrid – what’s the difference?; best practice in using and selling cloud based tools and services; and how do you ensure secure connectivity to multiple cloud providers?

Speakers include Robert Ambrose from High Green Media, M2A Media’s Marina Kalkanis, Rory Murphy from Equinix and Sundog Media Toolkit’s Richard Welsh.

Next up, Alex Connack from Missile will discuss the new ad opportunities and how they can they drive revenue. 

He will ask what technologies are being implemented to drive innovation and how can we measure their impact? Plus, the application of mixed reality and its impact on personalisation; and how can we personalise in a brand safe environment?

The final session on the morning of day one covers making sense of ad tech, and asks what is the next frontier for digital advertising?

Speakers for this session include Google’s Justin Gupta, Rukshan Mehra from MTM, Jonathan Acton of Clear Channel, and Stuart Campbell from Bareska.

Tickets for MediaTech 360, which is on at Grand Connaught Rooms in London from 20th – 21st June are available here.

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