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MediaKind pushes into DTC video market with two new appointments

Mark Ramberg, previously product management leader at Hulu, joins to the company to focus on its direct-to-consumer, streaming, and cloud-based media delivery solutions

Mark Ramberg and Jeff Sherwin are joining MediaKind as the company looks to strengthen its operations in the direct-to-consumer video, advertising, and sports markets.

Both join the company in newly created roles; Ramberg as group vice president of products, and Sherwin as executive vice president, technology strategy and operations.

Mark Ramberg

Ramberg will spearhead MediaKind’s product management efforts to advance the DTC market and build fully integrated, cloud-based media delivery technologies for the live and on-demand streaming ecosystem. He joins the company from Hulu/Disney where he led the product management teams.

Sherwin joins MediaKind with extensive experience in addressable advertising technology.

Matt McConnell, CEO, MediaKind, said: “The growing popularity of OTT services continues to disrupt and shorten traditional media supply chains, which is exemplified by the rapid movements in the highly competitive and complex DTC and advertising space.

“Through the appointments of Mark and Jeff, we have made two strategic hires who will help us negotiate the next stage in our breakthrough of these increasingly converging market segments. Their industry-leading expertise and counsel will play a significant role as we continue to invest in our pioneering product portfolio, unlock new opportunities in the world of streaming and deliver value to our customers and partners.”