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joiz Global to power community marketing platform for UHD channel Insight

New UHD factual entertainment channel partners with joiz Global for its interactive, data collection and cross-platform analytics services

joiz Global, a community marketing and social TV platform creator, has agreed a licensing partnership with Netherlands-based broadcaster and producer TV Entertainment Reality Network (TERN). The agreement provides TERN with interactive and data collection capabilities designed to enhance its UHD channel Insight, which was announced at this week’s MIPCOM.

The cloud-based joiz Global platform has been developed to serve audiences across multiple types of devices. The online platform will allow Insight viewers to register for free, create a profile and actively engage with the new channel, sharing comments and content, voting in polls, participating in competitions and accessing a loyalty club as well as connecting and communicating with each other. An Insight app is available for iOS and Android and can be downloaded from the Apple App and iTunes stores and Google Play.

Insight was launched at MIPCOM, and is a UHD factual entertainment channel which promises an interactive, immersive and dynamic viewer experience. The new linear and non-linear channel features original UHD content, co-created with production houses.

“Insight is at the vanguard of the UHD movement and is set to become a pioneering force in the new broadcasting landscape,” said Samuel Gähwiler, managing director of joiz Global. “Integrating the proprietary technology from joiz Global with the channel’s state-of-the-art linear broadcasts will create a truly immersive experience for viewers. This approach will build a dynamic, engaged community and offer Insight valuable data to help monetise audiences across all platforms.”

“Viewers are increasingly watching content on multiple devices so broadcasters and advertisers must find whole new ways to connect, entertain and engage with them,” said Mariam Zamaray, CEO of TERN. “Not only will joiz Global’s community marketing solution empower Insight to place viewers at the very heart of the action, it provides our advertisers and business partners with whole new ways to attract and interact with audiences.”