Comcast Technology Solutions has entered an agreement to streamline content distribution across A+E Global Media brands.
Under the multi-year agreement, Comcast will centralise management and distribution of VoD content for brands including A&E, HISTORY, Lifetime and others, with Comcast MediaExpress providing a single ingest point and managed distribution across Amazon, Apple channels, Xfinity, Cox, Mediacom, DIRECTV and DISH. Aiming to simplify distribution and enhance efficiency, the 24/7 managed service will enable ingest of video titles and metadata, streamlining content delivery, packaging and delivery.
Designed to reduce operational complexity and consolidate workflows, Comcast Media360 enables content owners and broadcasters to centralise video management while reaching audiences across traditional TV, streaming and digital platforms. An integrated suite enabling global video delivery, the service aims to provided monetisation opportunities across linear and on-demand platforms, enabling efficient delivery to OTT services, MVPDs, vMVPDs, FAST platforms, and other digital distribution partners.
Prakash Patel, senior vice president of technology strategy and transformation at A+E Global Media, said, “A+E Global Media is committed to delivering exceptional storytelling to audiences wherever they are, while embracing technology to help accomplish that core objective. Comcast MediaExpress gives us an efficient and scalable approach to managing content distribution, helping simplify workflows to ensure our programming reaches distribution partners quickly and reliably.”
Bart Spriester, senior vice president and general manager of streaming, broadcast, and advertising at Comcast Technology Solutions, added, “A+E Global Media has an incredible portfolio of iconic brands with A&E, HISTORY, Lifetime and more, and premium content that resonates with audiences everywhere. We’re honoured to be a part of their distribution fulfilment strategy with Comcast MediaExpress, part of the Comcast Media360 portfolio, providing a streamlined managed workflow to reduce operational complexity across streaming and digital platforms.”
