Hulu, ESL team up on eSports

Move marks Hulu’s first foray into eSports
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Move marks Hulu’s first foray into eSports
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Hulu has partnered with ESL to bring four new eSports series to the US streaming service.

The series - Player v Player, Bootcamp, Defining Moments and ESL Replay - will mark Hulu’s first foray into eSports.

“The partnership with Hulu marks ESL’s first original series on an on-demand streaming service, and will showcase the diverse nature of eSports through high quality storytelling,” said Nik Adams, SVP, global media rights and distribution, ESL.

“eSports appeals to a younger, more digitally savvy audience so Hulu is a perfect platform to build out our original content and expose the world of eSports to new audiences.”

The four series will explore the various facets of eSports, including athlete training and preparation, news and industry trends, and coverage of ESL’s tournaments.

Lisa Holme, VP, content acquisition, Hulu, added: “eSports is one of the fastest growing areas of media and entertainment, and, through this first-of-its-kind deal with ESL, we can now bring the popular world of eSports to Hulu.

“We know our viewers, especially those watching Hulu on consoles, are hungry for this type of content – so we’re excited to offer it on Hulu for the first time.”