AI video creation platform Artlist has unveiled its Super Bowl ad, which it said was created using its own technology in just five days.
Artlist’s in-house team conceived, produced, and executed the ad, which will air on US TV in New York and Los Angeles during Sunday’s game.
The company already counts Google, Amazon, Microsoft, and Versace among its clients, who use its subscription-based platform to produce professional video content.
Artlist’s advert will parody some of the pre-publicised ads set to appear during the game.
“We didn’t just want to make an ad; we wanted to prove the speed of execution and show that high-end video production is possible with Artlist,” said Shahar Aizenberg, CMO at Artlist.
“While the soul of creativity is irreplaceable, the ‘old world’ requires months and massive budgets. With our tools, creators can now do what was once impossible. We are betting on ourselves by using our own platform to deliver a message: the future of video creation is here, it is fast, and it is accessible to everyone.”