Grass Valley and NETGEAR have announced a collaboration that aims to simplify production, management and distribution of content for workflows including esports and corporate TV studios.
The partnership combines Grass Valley’s software-defined tools and hardware platforms with NETGEAR’s live media optimised switching and secure IP networking.
Designed to meet the needs of organisations with a requirement for broadcast-quality production capabilities which have faced prohibitive costs of entry, the partnership promotes interoperability through its adoption of major standards, including NDI, Dante and SMPTE ST 2110, said the two partners.
Matthew Yates, director, strategic alliances, Grass Valley, said, “The Enterprise Media sector represents one of the fastest-growing opportunities in our industry, yet these organisations have been forced to choose between consumer-grade tools and broadcast systems designed for major networks, with the associated cost and complexity. By pairing cost-effective, user-friendly NETGEAR AV products with the industry’s most advanced software-defined production platform in AMPP, Enterprise organisations can deliver video experiences that match modern broadcast productions, while retaining the simplicity and flexibility customers expect.”
“NETGEAR has long focused on making high performance AVoIP networks easy to deploy and manage,” added Laurent Masia, senior director of product line management, NETGEAR. “Our partnership with Grass Valley aligns perfectly with the needs of enterprise customers who want reliable, secure, and scalable video operations without the friction traditionally associated with live media workflows.”
