Grass Valley has signed a multi-year enterprise agreement with NEP Group to combine offerings, knowledge and insight, committing to predictable manufacturing and long-term purchasing.
The deal will see the two companies join forces to support live content creators allowing the two companies’ R&D teams to work together to bring critical innovations to market.
Grass Valley’s enterprise pricing agreements create mutual benefits between the company, its partners and customers, according to the company, offering technological, operational and financial advantages.
NEP already deploys a suite of Grass Valley’s software and hardware live production technology, including the “no-compromise” full raster 4K UHD/HD IP and SDI GV K-Frame XP video production switcher, the native IP LDX 150 camera platform and other IP technologies.
“NEP has always been at the cutting edge of technology and strengthening our partnership with Grass Valley is part of our commitment to continued innovation,” said NEP Group COO Jeff Hughes. “We want to offer our customers the best choice when it comes to financial models, products and workflows, so they can deliver the rich live content experiences consumers demand today. Grass Valley and NEP Group have partnered on many premium live event productions in the past, and I look forward to many successful future collaborations.”
“Our enterprise pricing agreements are about selecting the best partners that support our mission to make the transition for media companies to future workflows – such as IP, cloud and software-defined – a reality,” added Grass Valley chief revenue officer Jan Lange. “NEP Group has been behind world-class sporting events for decades, and we have worked with the company for many years. Our relationship with NEP has evolved from a vendor to a partner, and I am excited to continue this journey, offering superior commercial choices, technical excellence and industry insight to our customers and the greater media market.”