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FlavourSys relaunches as Projective Technology

Rebranding is intended to better align the brand with its core values

FlavourSys, the company behind PAM tool Strawberry, has been renamed as Projective Technology.

The company said the rebranding is intended to better align the brand with its core values.

The company’s product names, such as Strawberry, Preditor, and Osiris will remain unchanged and all product development continues apace. Strawberry, a project-based Production Asset Management tool, is the company’s flagship product, and is used by broadcasters, post-production houses, ad agencies and film schools.

“We’ve come a long way over the past year, and the timing was right to make a change. We wanted to highlight what makes us different: helping our customers better manage their creative projects,” said CEO Derek Barrilleaux. “Project sharing, controlling project access and managing project storage, everything our customers need to make those project workflows work for them. We are all about the project.”