Projective, a software provider that brings structure to post-production workflows for broadcasters, creative agencies and post production facilities worldwide, is pleased to announce its participation in the upcoming IBC2025.
At the highly anticipated industry event, Projective will unveil Strawberry 7, a significant upgrade to its creative project framework that sets a new standard in post-production. Featuring a fully redesigned and intuitive user interface, Strawberry 7 maximises usability and efficiency while eliminating workflow bottlenecks. Its advanced media intelligence features, including AI-powered search and tagging, allow creative teams to locate specific clips, graphics, or soundbites in seconds—even within massive content libraries. Combined with cutting-edge tools like advanced speech-to-text transcription, Strawberry 7 empowers teams to streamline workflows, boost productivity, and deliver high-quality content faster than ever before.
“At Projective, we understand the growing complexity of today’s post-production landscape,” says Derek Barrilleaux, CEO, Projective. “Creative teams around the world are being asked to do more with less—facing tighter deadlines, global collaboration hurdles, and a demand for ever-higher quality. At this year’s IBC Show, we’re not just showcasing new tools; we’re presenting actionable solutions that empower teams to focus on creativity without being bogged down by operational inefficiencies. We couldn’t be more excited to demonstrate how our innovations bring clarity, speed, and flexibility to the table.”
The company will also showcase its Strawberry Multisite solution, seamlessly integrating cloud and on-premises infrastructures to streamline collaborative workflows. With these innovations, Projective reaffirms its commitment to delivering forward-thinking solutions that empower creative teams and revolutionise production workflows.
Key benefits and solutions being showcased at IBC2025 include:
- Streamlined Workflows with an Intuitive Interface: The redesigned Strawberry 7 interface minimises time spent on project management, giving creative teams faster access to essential tools and more time to focus on storytelling.
- Faster Content Discovery with Media Intelligence: Advanced speech-to-text transcription and AI-driven search with video and graphic tagging enable teams to locate specific assets in seconds, reducing bottlenecks and speeding up production.
- Effortless Global Collaboration: Strawberry Multisite integrates cloud and on-premises infrastructures, allowing distributed teams to collaborate seamlessly as if they were in the same room.
- Cloud-First Flexibility: The Strawberry Skies platform ensures real-time connectivity, enabling teams to work from anywhere without delays or disruptions.
These innovative offerings from Projective are transforming the boundaries of what can be achieved in post production.
Stand 1.A04
