Facebook and Twitter are moving into the live TV market.
According to the New York Post, both companies are looking to compete directly with YouTube, and have made approaches to multiple programmers regarding live TV licenses.
Facebook is reportedly already in talks with the NFL for the Thursday Night Football package, whilst Twitter is pushing to help bring younger viewers to TV networks.
"Our goal with live video is to work with our partners to move to a sustainable monetisation model quickly," Facebook said in a statement.
"We are not focused on acquiring the rights to conventional TV programmes."
The social networking site discussed the possibility of creating a skinny bundle of channels, which would be easily accessible to over a billion users.
Facebook has been ramping up live video on its news feed, which began with the introduction of live video posts, which were limited to celebrities, in August last year. Its video views doubled in the space of seven months from April to November, reaching eight billion per day.