Media and entertainment catalogue management company Fabric has acquired Internet Video Archive (IVA), which provides film, TV, and game promotional content to the media industry.
Financial details of the acquistion have not been revealed.
IVA provides clients such as Warner Bros Discovery, HBO, MGM and Paramount Global with film and television metadata, as well as insights on titles that are trending on a daily basis, up-to the minute rankings, future releases, and links to where to view or purchase content.
“Fabric’s ability to connect supply chain systems as well as manage and enrich titles is a natural fit for IVA,” said Rhodes Mason, president of IVA.
“The combination can enable both enrichment and data matching, as well the potential to update tens of millions of consumers across IVA’s content discovery platforms in an instant. This benefits IVA’s clients with real-time data at the point of creation and gives Fabric’s customers greater control of data provenance. The combination of the two companies will enable customers to efficiently capitalise on all the new and innovative entertainment products that exist today and into the future.”
“Integrating IVA’s services natively into the Fabric platform will help standardise our clients’ title catalogues more easily, provide insights about their marketing, and verify their licensing across streaming platforms,” added Rob Delf, CEO of Fabric.