ITV is set to appoint former Sky executive Huw Kennair-Jones to its drama commissioning team.
Kennair-Jones, who will make the switch in December, was most recently working as the editor of Radio 4's The Archers,
He will take charge of commissioning responsibility for Emmerdale and Coronation Street.
In the past, Kennair-Jones has produced dramas such as Medici: Masters of Florence, New Tricks and Waterloo Road, as well as working in drama commissioning at Sky for six years on shows such as Mad Dogs and Going Postal.
Kennair-Jones said: “I’m delighted to be joining the ITV drama team at such an exciting time. ITV has always been at the forefront of TV drama and I’m thrilled to be getting the chance to work on Coronation Street and Emmerdale, two of the UK’s most iconic programmes.
“And though I’ll be away from Borsetshire, the fantastic cast and crew of The Archers in Birmingham will always have a special place in my heart and I’ll be listening as avidly as I ever have. I’ve loved being part of such a brilliant programme.”