EBS has signed an exclusive deal to provide EPG services for ITV’s portfolio of UK channels.
The deal will see EBS provide EPG data, press listings, image-led weekly and seasonal highlights and extensive editorial services using its bespoke software solution Pawa2.
EBS already supplied services for ITV Choice in both Asia and Africa as well as ITV Box Office pay-per-view events.
Ian Cottrell, ITV director of broadcast distribution and services, said: “We’re extremely pleased to be extending our existing relationship with EBS to include work across our portfolio of channels, and to be making further use of their Pawa2 metadata solution in the process.”
“Pawa2 is incredibly easy to use, providing us with both exceptional visibility and comprehensive control of all of our programme metadata and scheduling information. We look forward to seeing this new partnership in action.”
EBS managing director Keith Bedford added: “As viewers take more and more control of when, where and on which device they access content, the challenge for broadcasters like ITV is to make sure their content is always front and centre, and with exceptional EPG data.
“We’re very proud to be working with such a well-respected brand, who is leading the way in our ever-shifting media landscape.”