Discovery Inc has signed a $2 billion deal with the PGA Tour for the TV and online rights to 140 tournaments a year.
The deal, which will run for 12 years, is expected to see Discovery develop a "Netflix-style" video service.
Discovery will air PGA tour events via the new OTT service, and is also expected to sublicense rights in some markets.
“We think the PGA Tour is the most compelling international sports IP in the world,” said David Zaslav, Discovery’s chief executive officer.
PGA Tour golf commissioner Jay Monahan described the deal as “a tremendous opportunity to accelerate and expand our media business outside the United States."
The PGA deal will be overseen by Eurosport's Alex Kaplan, who joined Discovery last year from the NBA.