Deluxe has acquired mediapeers, a B2B cloud software provider that enables content owners to market and sell their movie and television assets to the global market. Clients of mediapeers include Lionsgate and MGM studios, as well as television producers and distributors such as FremantleMedia and Global Screen.
"For some time, mediapeers has been a recognised segment leader and we are excited to integrate it into Deluxe’s array of media services," said Rob Seidel, executive vice president and general manager of Deluxe Media, a Burbank-based unit of Deluxe Entertainment Services Group. "We look forward to integrating mediapeers within DL3 and offering its rich set of features to our customers."
Launched in 2007 and based in Berlin, mediapeers developed a cloud solution that is used by thousands of sales and acquisition executives on a daily basis. Deluxe will integrate the mediapeers platform into its end-to-end digital supply chain system, DL3, which is a shorthand reference to the tagline: Deluxe Library—Create, Manage and Market.
DL3’s capabilities include the creation and management of a set of supply chain assets including closed captions, subtitles, foreign audio tracks, portal and broadcaster deliveries, Blu-ray and DVD product, and a range of support services. The mediapeers solution will be rebranded as the DL3 Media Store and integrated with the other components of the DL3 platform.
Moritz Viehweger, co-founder and managing director of mediapeers, said he is excited to see the mediapeers platform come into the Deluxe fold.
"Deluxe is clearly the technology leader in the industry with an incredible network, trusted brand and great team. We could not have hoped for a better home," he said.