In what it called a “game-changing initiative”, DAZN is collaborating with TikTok to enable live, subscription-free streaming of National League football on the platform.
The live stream aligns with the companies’ shared ambition to widen accessibility for fans across the UK and beyond. Kicking off on Saturday 8th November with the match between Southend United and Carlisle United, the service will debut on the dazn_nationalleague TikTok channel.
DAZN confirmed to TVBEurope it will be delivering a 16:9 feed to TikTok, sending the match feed in its native format.
Both companies are exploring further opportunities to bring more games and behind-the-scenes content to global audiences. As part of the collaboration, DAZN and TikTok will host a workshop for all 72 National League clubs, aiming to enable fan engagement strategies can be optimised.
Pete Oliver, CEO of growth markets at DAZN, said, “This collaboration with TikTok is an important moment in DAZN’s longstanding partnership with the National League. Through broadcasting National League content on DAZN’s dedicated TikTok channel and hosting a workshop on leveraging the platform, we’re working with clubs to grow their engagement, tell their stories and reach wider audiences. DAZN is helping make football more accessible and creating opportunities for clubs to thrive in the digital era.”
Abbie Raybould, sports lead at TikTok UK, added, “Football is at the heart of TikTok’s global community, it’s the number one sport our users follow, watch and play. Collaborating with DAZN to bring the National League to TikTok LIVE is a big step towards making football more accessible, immersive and interactive – championing the community spirit that underpins the national game. TikTok is a platform that celebrates authentic, local stories and this collaboration will bring fans closer to their favourite clubs.”
