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Bend it Like Beckham director secures Fremantle backing

Fremantle takes 25 per cent stake in Bend It TV

Gurinder Chadha, director of Bend it Like Beckham and Viceroy’s House, has secured backing from FremantleMedia for her new production company, Bend It TV.

Fremantle has taken a 25 per cent stake in Chadha’s company.

The director says she wants her production company to tell “stories on a big scale for TV”, and that the company will focus on scripted content whilst also developing entertainment formats and non-scripted shows.

“While my focus is on drama, I am excited to explore my entertainment side with Fremantle, and the formats I come up with are all about storytelling for an audience,” said Chadha.

FremantleMedia CEO Cecile Frot-Coutaz added: “Gurinder is a phenomenal storyteller and a real auteur; I’m thrilled to be working with her.

“When we set out to build our scripted business, at the top of my list was working with and supporting the best creative talent in the world, and this new partnership truly exemplifies that goal.”