Endemol Shine Group has entered a multi-year partnership deal with multi-platform media company AwesomenessTV to expand the teen brand’s international presence.
Under the deal, Endemol Shine Group’s premium channel network Endemol Beyond will launch local language channels owned and operated by AwesomenessTV, in markets outside the US, including the UK, France, Germany, Spain and Brazil. Endemol Beyond will also help grow the existing AwesomenessTV channels in these markets, and support new talent and verticals across the network.
The partnership will leverage digital video formats as well as AwesomenessTV franchises such as docu-reality series Cheerleaders and interview-based strand IMO. New original content created under the agreement will include long-form AwesomenessTV series and formats for both digital video and television distribution.
Endemol Shine Group will also work with AwesomenessTV to distribute formats and finished digital and TV series, and Endemol’s global distribution resources will be utilised to roll out locally created content into new markets around the world.
“Partnering with Endemol Shine Group will enable us to expand our footprint to reach teen audiences in their local languages with content produced just for them,” said Brian Robbins (pictured), CEO and founder, AwesomenessTV. “We will also be able to offer creative talent in these markets the same opportunities as those in the US, including brand deals, marketing support and premium production.”
“AwesomenessTV and Endemol Shine Group are ideally matched as two creatively driven companies with fast growing digital networks that break the mould of the traditional MCN,” said George Ramme, managing director, international, Endemol Beyond. “AwesomenessTV has undergone explosive growth in recent years by building a powerful global brand, which already has a loyal worldwide fan base outside the US.
“This partnership will amplify both their network and ours, whilst launching new talent and content with strong advertiser appeal, which can play across digital and TV platforms around the world.”
Endemol Shine Group has creative operations in over 30 markets, with a portfolio of over 600 titles across scripted and non-scripted genres, coupled with digital, gaming, and distribution operations. In November 2013 the company launched Endemol Beyond, the first premium content network with local hubs in the US, UK, Germany, France, Italy, The Netherlands and Spain as well as in Asia, Latin America and central and eastern Europe.
