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AMWA Labs initiative launched

New venture will explore a "cloud-fit" approach to Networked Media

The Advanced Media Workflow Association has launched its AMWA Labs initiative.

The new venture will explore a “cloud-fit” approach to Networked Media, employing data centre and streaming technologies.

It is designed to provide a learning opportunity and an “unconstrained environment” to consider how discovery, transport and compression will work, while taking into consideration security for media content from the beginning and throughout the entire production and distribution process.

The project is planned to complement the Networked Media Incubator project, which concentrates on practical implementations and the development of the Networked Media Open Specifications (NMOS).

“Effective communication with both end users and their suppliers are needed to make an activity of this type possible – and that’s one of our strengths.” says Brad Gilmer, AMWA executive director.

“Our goal is to further expand the NMOS toolbox to satisfy the rapidly evolving business needs of the media industry.”

Over the coming weeks, AMWA Labs will share its thinking and request comment from AMWA members via the AMWA Basecamp, in the run-up to NAB 2017.