Accedo, Humans Not Robots and the Institution of Engineering and Technology (IET) have announced the formation of Ecoflow X as an independent entity. The initiative, formerly an IBC Accelerator project, will act as an experimentation arm for sustainability.
Connecting technology vendors and media companies, Ecoflow X will focus on technical validation and operational insights across the streaming value chain, aiming to develop experiments and tools to reduce environmental impacts. Ecoflow X will create a sustainability observability framework, standardising energy-related signals, scenarios and dashboards across streaming workflows, said the group.
Additionally, digital twins will be used to enhance modelling and simulating capabilities, enabling forecasting and energy optimisation testing, as well as leveraging agentic AI solutions to provide real-time analysis and recommendations.
François Polarczyk, sustainability director, Accedo, commented, “Ecoflow X was created to make sustainability something the industry actually does, not just talks about. What started as an IBC accelerator project has gained traction and interest, now we need to involve people across the industry to help us create the practical tools to help the entire industry become more sustainable, right across the chain.”
Kristan Bullett, founder and CEO, Humans Not Robots, added, “Our mission has always been to help businesses adopt practices that are not only more sustainable, but also cost-effective. By turning what we started with Ecoflow into an independent entity, I believe we will start to see much more tangible progress building on those initial projects, to the benefit of the entire industry and the planet.”
“We see Ecoflow as a valuable initiative in ensuring that, as we meet the entertainment needs of the world, we do so using the best engineering solutions with a clear foundation in sustainability,” said Ian Nock, chair of the IET Media Technical Network.
Founded by Accedo, Humans Not Robots, ITV, and the IET, Ecoflow X contributors include the DTG, EBU, Channel 4, Quortex and Fairmile West, with observing partners including DIMPACT, UKTV and Bouygues Telecom. The project is seeking industry-wide participants to provide data, technologies and help define long-term goals.
