A+E Networks has expanded into South Korea with the launch of History and Lifetime.
The moves comes as the company aims to grow a ‘meaningful presence’ in one of the most dynamic content markets in Asia.
The channels will reach Korean customers across all platforms, which includes linear coverage to 20 million homes across the country. The brands will also be launched simultaneously on digital media through YouTube, Naver TV, Facebook, Instagram, and GomTV.
Sean Cohan, president of international and digital media, A+E Networks, stated: “The Korean market’s rich storytelling tradition and appreciation for history is a great match with A+E’s own heritage in compelling and quality storytelling.
“The digital maturity of the market allows us great opportunities to have a direct dialogue with consumers in different formats, platforms and technologies. Finally, Korean production has made its mark on the global content community.
Youngsun Soh, general manager of A+E Networks Korea, added: “A+E’s venture into the Korean market is particularly meaningful in that it is the first case in which a global media company not only operates channels in Korea, but also invests directly in the content production and distribution as well.
“We expect that the cooperative work between Korea and A+E, which has a global network, will have a positive influence on local companies including platform companies and content production agencies, in their expansion to the global market.”