Red Bee Media is partnering with Utopia Music to help broadcasters track the music they use across their programming.
Red Bee will provide Utopia with audio feeds of over 9,000 TV and radio channels across EMEA so they can be analysed for royalties allocation, making music rights payments simpler and more accurate.
According to the companies, the agreement brings “game-changing efficiencies and transparency” to the process of managing music rights.
Red Bee’s Connect service, which delivers thousands of channels for broadcasters, content owners and distributors globally, will be employed so that TV and radio channel feeds can be downlinked and processed in Utopia’s data Platform, which currently holds 213 billion historic music consumption data points from over 194 countries.
Steve Nylund, CEO, Red Bee Media, added, “It is hugely exciting to see Utopia’s truly unique adoption of our Connect service, making music rights payments simpler and more accurate for everyone.
“Utopia is using this service to meet a significant challenge in a unique and innovative way. We are delighted to work with them to make it easier for all content owners and distributors to meet regulatory requirements and ensure payments are going to the right places to support the entire music industry.