Red Bee Media is working with Nowtilus and Equativ (formerly Smart) on a Free Ad-Supported Streaming TV (FAST) offering.
The product combines technology from all three companies to create a B2B solution for implementing and managing FAST channels.
High View, a Germany-and-Austria-based independent media company, is the solution’s debut customer.
According to the three companies, their combination of FAST channel workflows, dynamic ad insertion and advanced programmatic advertising enables publishers to monetise content without changing their technological infrastructure.
“By utilising the well-integrated feature-set of Red Bee Media, Nowtilus and Equativ in distribution and monetisation of FAST channels to a wide range of platforms and devices, we ensure that our valuable content is flawlessly showcased on LG Channels,” said High View managing director Alexander Trauttmansdorff.
Steve Nylund, CEO of Red Bee Media added: “As the pace of media convergence increases, content owners and aggregators need partners that can reliably deliver content to worldwide audiences.”