Aiming to significantly expand its operations in the Gulf Cooperation Council (GCC) region, Audio-Technica has announced the formation of Audio-Technica Middle East.
Leading operations, long-standing associate of the company, John Dodson, will be joined by several new staff with wide experience of the territory.
Commenting on the announcement, Dodson said, “Establishing a dedicated Audio-Technica presence in the GCC is a major milestone for the brand. This region has shown tremendous growth and potential and having a local team allows us to support our partners and customers more closely than ever before.
“I’m really excited to be working with the expanded Audio-Technica team at such an important time. Announcements will be made about the appointment of new wholesale partners over the coming weeks and we are looking forward to working closely with our friends in the region.”
The company said the formation of its Middle East entity strengthens its commitment to providing “exemplary service” to commercial audio users in increasingly important markets.
Stephan Grawe, MD Audio-Technica EMEA sales division, said, “Audio-Technica Middle East marks a decisive step forward for us in the region. With the establishment of a dedicated local organisation and a dedicated and passionate team, customers and partners in the GCC will be supported at an entirely new level.”
