NBA uses AI to personalise viewing experience

The NBA has unveiled a new AI assistant that fans can use to create their own viewing experience when watching games, including imitating Spider-Man: Into the Spiderverse.

Fans will be able to use the technology, named NB-AI, to create highlights in real time that look like their favourite film.

https://www.youtube.com/watch?v=ssaepi42eh8

There’s no word yet on when fans will be able to access the service.

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