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Elemental: In their Element

16 September 2014

The first 4K 4Charity fun run, organised by Elemental Technologies, led by CEO Sam Blackman (arms raised), took place at IBC earlier this week to commemorate 2014 as a year of major 4K TV and Ultra HD achievements.

The run attracted 250+ participants and netted $10,000 from individual runners and corporate sponsors – including Elemental, Ericsson, Microsoft, AJA, deltatre, Dolby and Gill Craig Consulting – that will be donated to Oxfam.

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