According to IT research and advisory specialist, Gartner, by 2018 25% of CSP/MSO-hosted and managed CDN services revenue for video delivery will be composed of software-defined video functionality.
Gartner’s Emerging Technology Analysis: Cloud-Based Solutions Change Video Delivery for CSPs and MSOs Globally estimates that: “by 2018, at least 25% (or over $10 billion) is forecast for the SDV total addressable market for CSP/MSO-hosted and managed CDN services revenue. Video delivery within mature markets will have SDV functionality built into CSP and MSOs’ video service offerings.”
“Software-defined video provides a new way to engage customers using innovative services. Gartner’s nexus and other new competencies are required by CSPs to stay ahead of rivals, and for survival in the fiercely competitive telco market. Newer technologies and processes, will enable the convergence and mutual reinforcement of IT and network trends,” wrote Akshay Sharma, Gartner research director.
In the analysis issued on April 24, 2015, Gartner says that “to escape the commoditisation of traditional CSPs and cable multiple services operators are exploring cloud-based solutions” and notes that “these offer customers a better video experience and reduce capital expenditure on newer roaming and timeshifting multiscreen services.”
Elemental Technologies was one of the companies quick to jump on the Gartner findings.
“Gartner is known to identify disruptive technologies that media enterprises need to confidently launch new services and successfully engage with the consumer viewing trends that are transforming the video industry as we’ve known it,” said Sam Blackman, CEO and co-founder of Elemental. “We feel the Gartner CSP forecast confirms the end of the traditional hardware-based video processing era and that software-defined video’s time has arrived.
“With the inherent advantage enabled by Elemental, more than 600 video enterprises have deployed our software-defined video solutions. We’ve become a critical element of video infrastructures for leaders like Comcast, Sky, Telefόnica and Telstra,” Blackman concluded.