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Adapting to tackle complexity

“Disruptive innovations” to help content providers address next-generation video complexity are the focus for Elemental Technologies at IBC.

In addition to its full product suite, Elemental will highlight what it claims is the industry’s most advanced MPEG-DASH implementation, automatic provisioning of live channels in the Cloud, CDN-independent ad insertion, ‘second-generation’ 4K with HDR and workflows for better optimising content monetisation.

Keith Wymbs, chief marketing officer, Elemental, said, “The future is now.

MPEG-DASH is widely deployed, 4K UHD services are coming online and HDR is making an entrance.

Only the scalability and flexibility of software can keep pace with the relentless advance of video technology.

This is illustrated by Comcast X1 Cloud DVR, Sky Go and NOW TV, and other services offered by more than 600 media leaders using the Elemental platform. Software is eating the video industry.”