Virtual production company Final Pixel has joined forces with Maidenhead-based CUBE Studio to launch an accessible virtual production package.
Content Factory aims to help content creators easily integrate virtual production into their content, branding and advertising strategies. According to the two companies, the package bridges the gap between ad-level budgets and one-day virtual production shoots.
Hosted at CUBE Studio’s 7,500 sq. ft. virtual production studio, content creators can access a library of immersive and photoreal virtual environments, crew, camera, lighting and a range of props, the companies added.
CUBE Studio is home to a 10.5×5.5m LED volume, built with Unilumin Upad IV LED panels, which feature HDR image quality, a pixel pitch of 2.6 mm and new DDC (dual drive configuration) technology, plus Brompton Technology processing.
Hanah Draper, global head of production at Final Pixel, said: “Content Factory means you can stop time, control the weather, the season, the country and reach creative ambitions – but without breaking the bank.
“We’ve unearthed a way of democratising virtual production and simplified it into a nice, digestible package.”
James Hakesley, CEO and executive producer at CUBE Studio added: “We’ve always been passionate about empowering content creators to push creative boundaries through access to the very latest technical and visual innovations, and the launch of Content Factory will make virtual production more accessible than ever before.
“We’re proud to be partnering with Final Pixel, as the very first destination to offer the Content Factory package which, we believe, will be a catalyst for growth for virtual production across the UK.”